Better Engagement, Smarter Dealerships: How Better Car People Helps Dealers Win

Better Engagement, Smarter Dealerships: How Better Car People Helps Dealers Win

At The Shop by FordDirect, every vendor is selected with one purpose in mind—to help dealerships grow stronger, smarter, and more connected to their customers. That’s why Better Car People is a featured solution in our marketplace. With over a decade of experience in dealership support and a laser focus on modern engagement strategies, Better Car People delivers tools that solve real-world challenges in both sales and service. For dealers looking to improve response times, reduce missed opportunities, and bring clarity to the customer journey, Better Car People is a trusted partner ready to help.

Founded in 2010, Better Car People has built a reputation around doing exactly what their name promises: helping dealership teams be better at what they do. From the moment a lead enters the system to the time a customer schedules their next service appointment, the company works behind the scenes to ensure consistent, timely, and professional communication. Whether it's answering inquiries, following up on leads, or booking service calls, Better Car People removes friction and fills in the gaps that often lead to lost revenue or poor customer experiences.

A standout offering within their portfolio is Brooke.ai, a digital voice assistant designed to ensure that every service call gets answered—without customers falling into endless hold loops or being lost in transfers. Brooke can book appointments directly, route calls to the right team members, or escalate issues to live, onshore agents who are trained in dealership communication. This ensures no opportunity is missed and frees up busy service advisors to do what they do best—build relationships and deliver exceptional care.

What sets Better Car People apart is their emphasis on what they call collaborative intelligence—the combination of smart AI and knowledgeable human agents working together to provide efficient, friendly, and accurate responses. The goal isn’t to replace dealership staff, but to enhance their efforts, reduce pressure, and support customer satisfaction around the clock. In both fixed and variable ops, Better Car People’s services are scalable, cost-effective, and tailored to the specific needs of each dealership.

Their impact also extends to marketing performance and lead source evaluation. By standardizing response times and removing internal biases, Better Car People helps dealers uncover which sources truly deliver value—and which ones may not be worth the spend. It's the kind of insight that leads to smarter decisions and stronger ROI.

As part of The Shop by FordDirect, Better Car People joins a select group of vendors that meet our highest standards of quality, dependability, and results. With pre-negotiated pricing and simplified access through The Shop platform, dealerships can onboard Better Car People’s services quickly and confidently—no haggling, no guesswork. Whether you’re building out a new BDC, looking to streamline service scheduling, or just want peace of mind that every customer is being heard, Better Car People delivers the support and innovation today’s dealerships need. They’re not just improving customer engagement—they’re helping build better business from the inside out. Explore Better Car People and more future-focused solutions, exclusively in The Shop.