The Trusted Marketplace for Dealers

Built by FordDirect, equipped to provide your dealership with solutions and information needed to thrive. Find pre-negotiated pricing, verified vendors, and curated tools for dealership success. Each solution is vetted for value, quality, and results so you can focus on what drives your business forward.

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What's New and Upcoming in The Shop

FixedOPS Marketing - EDGE

FixedOPS Marketing offers a complete hands-off marketing solution for fixed operations, uses the highest-converting tools, and has been labeled as “the best decision ever made” by Fixed Ops Directors. 

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RevolutionParts

Scale your business with RevolutionParts' Parts eCommerce Platform for Ford & Lincoln. The easy-to-manage digital parts commerce solution that will revolutionize the way you sell and source auto parts.

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Special Pricing for U300 Dealers: Free Onboarding + Monthly Savings!

Save $3,200 in your first year! Waived setup fee plus only $400 per month. Must Schedule a demo by May 31, 2026.

Offer Details

SelectFI gives dealers predictive intelligence on every deal before the first pencil. Quote accurately in seconds, maximize profit, submit once, and move deals through F&I dramatically faster - without adding friction for your customers.

TradePending builds software for dealerships that includes trade-in valuations, payment calculators, digital brochures, owner loyalty, video for sales teams and service departments, and service offers management on your website.

How Lincoln of Bloomington Built a $30,000/Month Online Parts Powerhouse

Growing Fixed Ops with RevolutionParts

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Michelle Mcinerney

Michelle Mcinerney

Dealer Success Manager

Dealer Support

Have a question about The Shop?

Please call Michelle at (313) 580-6712, email her at mciner9@forddirect.com or book time directly on her calendar.

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Vehicle Sales

Service & Parts

Dealership Operations

Finance & Insurance

Only the Best, Curated for You

The Shop's Resources offer expert guides, videos, and exclusive dealership insights to keep automotive retailers in top gear. From improving operations to staying ahead of digital trends, every resource is offered to help your dealership perform at its best.

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Discover What’s New

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New
EDGE
Marketing
EDGE

Edge is our core solution built to generate more appointments, increase RO value, and clearly show what drives revenue while giving you the foundation to scale your service marketing. With service offers, conversion tools, and real-time insights, Edge turns traffic into measurable results.

Download the Ford EDGE Product Guide.
New
Parts eCommerce Platform for Ford & Lincoln
Parts
Parts eCommerce Platform for Ford & Lincoln

We help Ford & Lincoln dealers sell more OEM parts online without adding complexity. Manage pricing, orders, and customers in one place using accurate OEM catalog data. Reach buyers nationwide, move aging inventory, and get expert eCommerce support to grow your online parts business.
New
Better Service BDC
BDC Services
Better Service BDC

On-demand Service BDC agents manage service customer calls, ensuring no service opportunity is missed. Includes Better AI for Service, powered by Brooke.
New
Better Sales BDC
BDC Services
Better Sales BDC

We work every lead, so you don’t have to. Our Better Sales BDC combines experienced automotive specialists with technology-driven workflows to manage your leads from the moment they arrive until the customer engages. By handling timely outreach, qualification, and professional follow-up, we ensure your team stays focused on closing while we handle the heavy lifting.
New
Better First Response
BDC Services
Better First Response

Better First Response provides immediate, 24/7/365, email response to every new lead. The consistent communications stop the clock, confirm interest and set the stage for meaningful engagement and tailored leads.
New
Service to Sales
BDC Services
Service to Sales

We connect with service customers on-site, setting sales and trade appointments to maximize conversion opportunities.

Trusted by Dealers Like You

Kelly Lemmons, General Sales Manager • Covert Ford

A Game-Changer for Our Dealership

"Working with Norma at Dealer Wizard has been a game-changer. She’s knowledgeable, responsive, and a true partner we trust to help move our dealership forward."

Gary Brown, President • Brown’s Automotive

Truly Instrumental in Helping Us

"Future Energy has been a true partner—aligned with our goals and vital in supporting our team, our customers, and our manufacturers with ongoing collaboration and reliability."

Duane Wilkes, CFO • Berge Automotive

A Major Asset of Our Company

"Data is a major asset. One Step strengthens our systems, provides reliable support, and delivers a roadmap that improves visibility, productivity, and overall company performance."

Marissa Hunt, CFO • LaFontaine Automotive

A Critical Component of Our Success

"ITS’s out-of-state titling has been critical—streamlining processes and ensuring customers receive accurate documentation quickly, enhancing satisfaction and reducing delays."

Gerald-Vicki Guaranta, Service BDC Director

One of Our Best Business Decisions

"Partnering with Volie two and a half years ago has been one of our best decisions, consistently exceeding expectations through innovation, responsiveness, and performance."

Get in Touch

The Shop thrives on bringing dealers curated solutions—and we can only do it with your input. Reach out with questions, ideas, or feedback anytime.

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