Built by FordDirect, equipped to provide your dealership with solutions and information needed to thrive. Find pre-negotiated pricing, verified vendors, and curated tools for dealership success. Each solution is vetted for value, quality, and results so you can focus on what drives your business forward.
Better Car People has 11 new solutions focused on improving lead response, strengthening BDC performance, and driving more revenue across sales and service. From Better First Response to Sales & Service BDC support and campaign tools, these additions help Dealers and Retailers operate more efficiently and deliver better customer experiences.
Merchandising, Service Offers, Trade and Payment Platforms
Protomiq, formerly TradePending builds software for dealerships that includes trade-in valuations, payment calculators, digital brochures, owner loyalty, video for sales teams and service departments, and service offers management on your website.
SelectFI gives dealers predictive intelligence on every deal before the first pencil. Quote accurately in seconds, maximize profit, submit once, and move deals through F&I dramatically faster - without adding friction for your customers.
Wednesday Webinars with The Shop: Creating a Safe, Comfortable & Memorable Dealership Experience
Join The Shop as Soundfox, Virtual Guard, and National Refreshment Services share how dealers can create a safer, more comfortable, and more welcoming environment for customers and employees alike.
Later is the world’s most intelligent influencer marketing company, giving brands the confidence to create unforgettable campaigns through real creators, trusted insight, and expert guidance.
Todd Stewart
Senior Vice President, Marketing Services and Business Development
Ross Harrison Bauer
Senior Vice President, Dealer Wizard Operations
Exclusive Ford Dealer & Lincoln Retailer Dealer Wizard Webinar
The Shop by FordDirect and Dealer Wizard are excited to have you at this live webinar showcasing how dealerships are driving incremental sales, stronger gross, and higherretention by leveraging first‑party data and automated equity mining.
The Shop's Resources offer expert guides, videos, and exclusive dealership insights to keep automotive retailers in top gear. From improving operations to staying ahead of digital trends, every resource is offered to help your dealership perform at its best.
Accelerator builds on Edge to bring in more of the right traffic, increase appointments, accelerate service revenue, and expand visibility across search. With SEO-driven service pages, targeted paid search, and real-time insights, it turns demand into measurable results.
SelectFI saves your dealership time, your customers frustration, and gives every shopper the same transparent, compliant experience. Our prediction engine delivers accurate first pencils - online and in-store - with no waiting and no impact to credit. We connect to 400+ lender APIs and layer in your callback data, the shopper's credit, and the car to structure deals across all your lenders. Review, edit, and submit to DealerTrack or RouteOne with one click.
Your CRM needs someone to get in and fix it to maximize your current strategy. A BCP Performance Coach rebuilds your templates, workflows, and settings to match how your team actually sells.
Poorly configured CRM settings often mask a system's true potential. A trained BCP Performance Coach gets inside your system, reviewing processes, templates, workflows, and settings to tell you exactly what's working and what isn't. You walk away with a clear baseline and a prioritized action plan.
By the time most dealers find out where leads fell off, it's already too late to recover them. Virtual Performance Coaching gives your team a dedicated BCP coach who reviews your CRM activity every week and sends specific feedback before the opportunity is gone.
BCP Onsite Training develops the processes and skills your teams needs to succeed. Our coaches map and build processes that improve the customer experience and train your team on the skills that support those processes.
Trusted by Dealers Like You
Kelly Lemmons, General Sales Manager • Covert Ford
A Game-Changer for Our Dealership
"Working with Norma at Dealer Wizard has been a game-changer. She’s knowledgeable, responsive, and a true partner we trust to help move our dealership forward."
Gary Brown, President • Brown’s Automotive
Truly Instrumental in Helping Us
"Future Energy has been a true partner—aligned with our goals and vital in supporting our team, our customers, and our manufacturers with ongoing collaboration and reliability."
Duane Wilkes, CFO • Berge Automotive
A Major Asset of Our Company
"Data is a major asset. One Step strengthens our systems, provides reliable support, and delivers a roadmap that improves visibility, productivity, and overall company performance."
Marissa Hunt, CFO • LaFontaine Automotive
A Critical Component of Our Success
"ITS’s out-of-state titling has been critical—streamlining processes and ensuring customers receive accurate documentation quickly, enhancing satisfaction and reducing delays."
Gerald-Vicki Guaranta, Service BDC Director
One of Our Best Business Decisions
"Partnering with Volie two and a half years ago has been one of our best decisions, consistently exceeding expectations through innovation, responsiveness, and performance."
Get in Touch
The Shop thrives on bringing dealers curated solutions—and we can only do it with your input. Reach out with questions, ideas, or feedback anytime.