Built by FordDirect, equipped to provide your dealership with solutions and information needed to thrive. Find pre-negotiated pricing, verified vendors, and curated tools for dealership success. Each solution is vetted for value, quality, and results so you can focus on what drives your business forward.
SelectFI gives dealers predictive intelligence on every deal before the first pencil. Quote accurately in seconds, maximize profit, submit once, and move deals through F&I dramatically faster - without adding friction for your customers.
FixedOPS Marketing offers a complete hands-off marketing solution for fixed operations, uses the highest-converting tools, and has been labeled as “the best decision ever made” by Fixed Ops Directors.
Wednesday Webinars with The Shop: Creating a Safe, Comfortable & Memorable Dealership Experience
Join The Shop as Soundfox, Virtual Guard, and National Refreshment Services share how dealers can create a safer, more comfortable, and more welcoming environment for customers and employees alike.
Better Car People has six new solutions focused on improving lead response, strengthening BDC performance, and driving more revenue across sales and service. From Better First Response to Sales & Service BDC support and campaign tools, these additions help Dealers and Retailers operate more efficiently and deliver better customer experiences.
TradePending builds software for dealerships that includes trade-in valuations, payment calculators, digital brochures, owner loyalty, video for sales teams and service departments, and service offers management on your website.
Later is the world’s most intelligent influencer marketing company, giving brands the confidence to create unforgettable campaigns through real creators, trusted insight, and expert guidance.
Turning Your Service Drive Into a Smarter Acquisition Engine
The Shop's Resources offer expert guides, videos, and exclusive dealership insights to keep automotive retailers in top gear. From improving operations to staying ahead of digital trends, every resource is offered to help your dealership perform at its best.
Accelerator builds on Edge to bring in more of the right traffic, increase appointments, accelerate service revenue, and expand visibility across search. With SEO-driven service pages, targeted paid search, and real-time insights, it turns demand into measurable results.
SelectFI saves your dealership time, your customers frustration, and gives every shopper the same transparent, compliant experience. Our prediction engine delivers accurate first pencils - online and in-store - with no waiting and no impact to credit. We connect to 400+ lender APIs and layer in your callback data, the shopper's credit, and the car to structure deals across all your lenders. Review, edit, and submit to DealerTrack or RouteOne with one click.
Edge is our core solution built to generate more appointments, increase RO value, and clearly show what drives revenue while giving you the foundation to scale your service marketing. With service offers, conversion tools, and real-time insights, Edge turns traffic into measurable results.
We help Ford & Lincoln dealers sell more OEM parts online without adding complexity. Manage pricing, orders, and customers in one place using accurate OEM catalog data. Reach buyers nationwide, move aging inventory, and get expert eCommerce support to grow your online parts business.
Brooke Conversational Voice response to Inbound Service Calls with back-stop to Dealership In-house BDC/Receptionist. Answers 100% of inbound service phone calls. Powered by Brooke.ai
On-demand Service BDC agents manage service customer calls, ensuring no service opportunity is missed. Includes Better AI for Service, powered by Brooke.
Trusted by Dealers Like You
Kelly Lemmons, General Sales Manager • Covert Ford
A Game-Changer for Our Dealership
"Working with Norma at Dealer Wizard has been a game-changer. She’s knowledgeable, responsive, and a true partner we trust to help move our dealership forward."
Gary Brown, President • Brown’s Automotive
Truly Instrumental in Helping Us
"Future Energy has been a true partner—aligned with our goals and vital in supporting our team, our customers, and our manufacturers with ongoing collaboration and reliability."
Duane Wilkes, CFO • Berge Automotive
A Major Asset of Our Company
"Data is a major asset. One Step strengthens our systems, provides reliable support, and delivers a roadmap that improves visibility, productivity, and overall company performance."
Marissa Hunt, CFO • LaFontaine Automotive
A Critical Component of Our Success
"ITS’s out-of-state titling has been critical—streamlining processes and ensuring customers receive accurate documentation quickly, enhancing satisfaction and reducing delays."
Gerald-Vicki Guaranta, Service BDC Director
One of Our Best Business Decisions
"Partnering with Volie two and a half years ago has been one of our best decisions, consistently exceeding expectations through innovation, responsiveness, and performance."
Get in Touch
The Shop thrives on bringing dealers curated solutions—and we can only do it with your input. Reach out with questions, ideas, or feedback anytime.