Resources
Explore information, insights, and training geared for your dealership’s success.
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What You Need to Know About Hole In One Insurance
In this on-demand webinar, we explore why sponsorships—especially golf tournament giveaways—can be a powerful tool for dealership brand exposure and community engagement. You’ll learn how to purcha ...
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BCP Dealer Benchmark Report
Better Car People analyzed the 2023 Automotive Dealer Benchmarks Report by Foureyes, which provides critical insights into the current state of the industry, focusing on lead management and custome ...
BCP: Mine Your Service Leads to Increase Sales
The bridge from Service to Sales has been under construction for quite some time, but has never been as important as it is today. Decreased inventory, supply chain issues, and higher prices have co ...
Are you ignoring leads that you pay for?
After-hours leads matter. Customers are submitting leads, chatting, or texting when it is most convenient for them, and you are paying the same amount of money to attract and retain these customers ...
3 Keys to Winning Email Mystery Shops
Mystery shops have become more important than ever in 2023. Even knowing how critical customer engagement is, it can be a chore to ensure that every aspect of your customer engagement is executed c ...
Keep Cyber Criminals Out – Combining Compliance and Security for Safeguarding Your Hard-Won Growth
Get your dealership up to speed with the latest cybersecurity tips and information in an exclusive webinar featuring former CIA CISO Bob Bigman, hosted by The Shop powered by FordDirect and One Ste ...
