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Edge is our core solution built to generate more appointments, increase RO value, and clearly show what drives revenue while giving you the foundation to scale your service marketing. With service offers, conversion tools, and real-time insights, Edge turns traffic into measurable results.

Download the Ford EDGE Product Guide.

We help Ford & Lincoln dealers sell more OEM parts online without adding complexity. Manage pricing, orders, and customers in one place using accurate OEM catalog data. Reach buyers nationwide, move aging inventory, and get expert eCommerce support to grow your online parts business.

On-demand Service BDC agents manage service customer calls, ensuring no service opportunity is missed. Includes Better AI for Service, powered by Brooke.

We work every lead, so you don’t have to. Our Better Sales BDC combines experienced automotive specialists with technology-driven workflows to manage your leads from the moment they arrive until the customer engages. By handling timely outreach, qualification, and professional follow-up, we ensure your team stays focused on closing while we handle the heavy lifting.

Better First Response provides immediate, 24/7/365, email response to every new lead. The consistent communications stop the clock, confirm interest and set the stage for meaningful engagement and tailored leads.

We connect with service customers on-site, setting sales and trade appointments to maximize conversion opportunities.

Turn your dealer provided lists into results with a smart mix of trained automotive agents placing calls and conversational AI for email and SMS. Drive appointments, recover revenue and measure real results.

Activate customers with smart outreach. High impact campaigns that drive appointments and increase dealership ROI. 

Introducing BCP Rewards, a dealership branded rewards solution designed to increase sales and service revenue by driving customer retention, communication, and referrals.  By offering highly creative, dealership branded experiences, BCP’s Rewards programs build dealership loyalty as well as community engagement.

Works alongside Ford Rewards and Lincoln Access Rewards to enhance the customer loyalty experience.

Give your customers the electrified information they need on your VDPs. Drive Hybrid and BEV engagement with VIN specific range maps, charging insights, and real savings break downs that power smarter marketing, stronger sales, and more qualified leads in the electrified transition.

Enroll through The Shop to try the 1st month for free!

Sensory360’s visual products transform in-store screens into dynamic marketing and engagement tools. From digital signage and video walls to lounge TV and interactive touch screens, our platform delivers brand-safe, OEM-aligned content designed to inform, entertain, and influence guests during key dwell-time moments. All visuals are centrally managed, easily updated, and purpose-built to enhance the in-store experience while reinforcing consistent brand messaging across locations.

SoundFox’s in-store audio marketing enhances the guest experience and supports positive buying behavior. Custom curated music and branded audio messages play overhead in showrooms, service lounges, and on-hold calls to highlight your dealership’s services and offerings—without being deal-driven or sales-focused. We provide continuity to outside marketing efforts and become The Beat of Your Brand.

Virtual Guard specializes in delivering effective and reliable high-tech security solutions, designed to PREVENT crime from taking place.

Virtual Guard specializes in delivering effective and reliable high-tech security solutions, designed to PREVENT crime from taking place.

National Refreshment Service (NRS) is a turnkey snack and beverage solution for automotive dealerships nationwide. It enhances customer experience and simplifies operations by combining premium national brands with proprietary software that automates inventory, ordering, and delivery—keeping dealerships stocked and efficient.

AutoTrainer is an AI-powered platform that designs, automates, and optimizes F&I training workflows, enabling teams to create adaptive learning programs that scale with data and performance.

Shave days off recon and stop losing margin to delays.

Cartuul gives dealerships real-time control over vehicles, vendors, approvals, and timelines, from intake to
frontline.

Gather verifies customer identity and auto insurance across the showroom and service drive. Secured by CLEAR® and backed by Gather’s $1 million no-fraud guarantee, Gather helps dealers reduce fraud risk and keep deals moving forward.

StaffYourDealer recruits proven automotive leaders for management and executive roles, including General Managers, Controllers, General Sales Managers, Service Directors, and Finance and Office Managers.

StaffYourDealer offers flexible hiring solutions, specializing in placing top automotive sales and BDC professionals on your dealership floor.

StaffYourDealer delivers comprehensive hiring solutions for automotive service departments, providing experienced service writers, technicians, warranty and title clerks, porters, and all essential service roles.

IdealTraits helps automotive dealerships hire and retain top talent through validated assessments and automation. Trusted by over 16,000 businesses, the platform supports faster hiring, stronger retention, and long-term success.

Canopy Connect enables dealership sales and F&I to know that their buyers have the right coverage for the vehicles they purchase. In 30 seconds you'll have verified policy data, declaration pages, drivers, vehicles, lienholders, claims, and more. You can even update vehicles, drivers, & lienholders.

Service to Sales (also known as vehicle exchange) involves converting daily service drive traffic into same day sales opportunities and previously sold customers (i.e. lease maturity, equity, high interest etc.) into sales appointments.

Service BDC is a Plug and Play program where our main goal is to bring traffic over to your service drive.

Sales BDC focuses on working internet leads on behalf of the dealership and converting the dealerships, internet leads to appointments.

StaffYourDealer provides skilled automotive office staff, including cashiers, receptionists, title clerks, payroll, HR, billing, and administrative professionals.

Unlock new commercial growth with three new packages - Good, Better, Best - powered by Work Truck Solutions to showcase inventory, attract business customers, and drive results.

FixedOps Velocity is a Hyper-Local Marketing program helping dealers compete with independent repair shops and win back out-of-warranty customers. We increase your market share of profitable customer pay (CP) business by targeting local in-market customers through social media, geofenced Adwords and a
dedicated service marketing website.

FixedOps Mojo is a Service Operations Management Platform that simplifies service management with a KPI Dashboard. It delivers insights to reduce discounting, boost ELR, optimize service menus, and streamline RO management—helping managers focus on what matters most daily.

Process-tracking solution using existing dealership cameras to improve vehicle acquisition and express service. No data entry, tasks, or logins required.

Stand out with high-impact, insured prize promotions that create buzz, build excitement, and drive traffic to your showroom. With 40+ years of experience working with dealers, we know how to maximize your sponsorships and increase brand visibility.

Don’t Be the Next Cyber Lawsuit

AutoShield 365 is the only full-service FTC Safeguards compliance solution designed specifically for auto dealers, offering a ransomware warranty as part of its comprehensive solution. Our experts handle every license, regulatory requirement, and cybersecurity liability for less than $0.80 per day per computer.

Sell More Units. Generate More Gross. Retain More Customers.

Dealer Wizard analyzes thousands of customer data points to help you make smarter, faster sales decisions—while empowering your team to buy back high-quality vehicles directly from your customers at lower acquisition costs, strengthening your Certified Pre-Owned program.

Dealer Wizard One-Pager

Dealer Wizard Brochure

Future Energy is your guide to EV and energy management. We offer strategies such as real-time cost/rate analysis, live support, and seamless integration of EV hardware into dealership operations. Effective management maximizes uptime and helps with cost avoidance.

Installation services include items such as permitting, engineering and construction, equipment installation, and utility energy upgrades, all facilitated by a Future Energy project manager. Plus, we take the headaches out of utility coordination, ensuring you are ready to scale.

Ford Credit's Prequalification tool is a widget on your site’s New Vehicle Detail and Search Results pages. Customers give five details to instantly get a prequalification decision, with no credit impact, while your CRM gets a lead.

To get started with the Prequalification Tool on your Website at No Cost to you, simply click here to fill out the form and hit the "Send Message" button.

Our Hole in One Program, designed for Ford Dealers & Lincoln Retailers, offers top value, 40+ years of expertise, custom on-course marketing, and prize insurance for peace of mind. Call 800-822-2257 or visit our website at www.hio.com for more information.

Mastermind uses the power of predictive analytics to enable retailers to connect with buyers for an exceptional purchasing experience. Our technology empowers dealers to deliver automotive retail sales by harnessing data and intelligence to provide personalized insights and engagement. Drive exponentially higher sales results by using automation to predict, engage, and provide actionable intelligence on every car buyer.

Boost Sales with Mastermind

Level Up with the Customer Deal Sheet

Enhance security with our vCISO Advisory Services. Collaborate for continuity plans, audits, and scans. Leverage certified expertise for tailored risk management.

Amazon Business delivers endless perks to dealers

Big news for your dealership! Amazon Business is now part of The Shop powered by FordDirect, bringing smarter solutions and exclusive perks at your fingertips.

QuickApplication is a secure, online (and mobile) credit application solution. It easily integrates with ALL website platforms and providers.

QuickQualify is a soft pull, prequalification and lead generation platform that requires only the consumer’s name and address and delivers to your dealership a FICO score and full soft pull, prequalification credit report. QuickQualify generates 3 to 4 times the number of leads over a typical lead form.

QuickScan from 700Credit is a powerful mobile document scanner that provides dealerships real-time confirmation of the legitimacy of a customer’s driver’s license and identity. It can be used with both in-store and remote customers.

ITS Dealer simplifies out-of-state transactions with tax and fee estimates, detailed checklists/document packages, and timely title and registration. Reducing your team’s work effort by ITS handling the process and follow-up.

RunBuggy is a technology platform that revolutionizes car transportation for dealerships. RunBuggy enables dealerships to ship cars smarter, reducing costs and improving delivery times. Our platform provides comprehensive management of every move type, ensuring smooth and efficient operations.

Our Dealership Exposure Snapshot delivers a comprehensive report and expert insights covering IT infrastructure, security, and performance. This involves vulnerability scans and expert consultation for a thorough evaluation.

Elevate dealership security, streamline IT optimization, and uphold compliance with our Consulting Services. Your dedicated expert offers guidance and industry insights to help your company surpass business goals.

Safeguard your dealership with our Cybersecurity Services. Our experts offer proactive solutions, shielding your company from threats. With a standardized strategy, ensure your dealership has a secure foundation for growth.

Our holistic dealership network management brings peace of mind, setting you apart. Enjoy a comprehensive IT solution, ensuring robust security with standardized cybersecurity measures.

Our risk assessment delivers a comprehensive report and expert insights covering IT infrastructure, security, and performance. This involves vulnerability scans and expert consultation for a thorough evaluation.

We will answer all of your inbound appointment scheduling phone calls. We are able to schedule into your service scheduler those appointments. We will also provide you with daily and monthly reporting so you can see what our team is doing each day for your dealership.

Botdoc Lite gives small teams a fast, one-step way to send secure text/email, collect PII, and stay 100% compliant- no logins, no managers, just fast, compliant communication.

Try OfferLogix for free for 90 days, cancel anytime. We will get you up and running and put everything on your website for you, we are so confident that this will be your #1 or #2 lead provider that we know after the 90 day period you will want to sign up.

OfferLogix’s Pre-Qualification Solution is a real-time soft pull credit pre-qualification that can be applied directly to your consumer’s payment. Designed to increase high-value website lead conversions and sales, the Lead Form and Communication System can be integrated directly on all Ford Dealers and Lincoln Retailers websites.

STELLA handles all inbound and outbound engagements, allowing your staff to focus on high-value and in-person conversations. We’re helping dealers across the country drive revenue and improve their customer retention.

A CARS COMMERCE SOLUTION 
Scale smart acquisitions across your business with the appraisal engine everyone can use to generate accurate, transparent offers on every VIN, every time.

Website Health Report Guide

WarrCloud is the first and only company to automate the OEM’s warranty claims process for auto dealerships, including claims processing and submission, schedule updates and reporting/dashboards. Using award-winning AI technology, WarrCloud transforms slow, manual claims work into a fast, accurate, and transparent process that reduces dealership labor costs, accelerates reimbursements, and uncovers new revenue opportunities. With over 900 dealership customers and multiple innovation awards, WarrCloud continues to redefine how dealers manage warranty processing.

Increase Profits with WarrCloud.

COOPABLE is the only company in automotive dedicated to co-op optimization and document submission for dealerships, including pre-approvals, audits, and monthly reporting.

Connect smarter with VelocityEngage: The top digital sales platform with OEM stickers and more for enhanced digital retailing.

Cut your recon time in half with streamlined processes, accountability, and enhanced collaboration with VelocityRecon.

Privacy is a total consumer privacy and data security compliance platform

The #1 Dealership Privacy & Cybersecurity Platform

Check out Workforce: Our centralized hub for dealership operations and human resource.

Automated EHS compliance software to comply with OSHA and Safety regulations.

Take the stress out of safety and promote a safer work environment

Check out Workforce: Our centralized hub for dealership operations and human resource.

A comprehensive platform for F&I and advertising compliance.

The Ultimate Sales, F&I and Advertising Compliance Platform for Dealers

Check out Workforce: Our centralized hub for dealership operations and human resource.

Our team will go to work smiling and dialing to help increase visits to your service center. We are able to work lists from the OEM or help mine your DMS, no matter what you are looking for our team delivers both calls and texts to your customers to invite them back to service with you.

Feeling overwhelmed by energy infrastructure planning? Our dealership solutions include scalable and innovative strategies to stay on top of EV charging, OEM requirements, power-use management, site design needs and more.