Ford Credit Prequalification

Shop Confidently With Ford Credit Prequalification

• Thousands of leads sent to Ford dealerships every month
• Significantly higher close rate on prequalified leads
• All prequalification submissions regardless of status delivered to dealerships

Ford Credit’s Tier 3 Prequalification Tool is a widget for your dealership website that appears as an action button beneath the Call-To-Action (CTA) stack on each New Vehicle Detail Page (VDP) of your site, as well as on the New Search Results Page (SRP). By clicking the button and providing five pieces of information on the prequalification form, customers instantly receive a prequalification decision showing how much they are approved for, and your store simultaneously receives the customer’s information as a lead in your CRM, distinguishable with the source code of DC FMCC Prequal. Since this is a soft pull of the customer’s credit there is zero credit impact for the customer.

How does this benefit my business?
The high-quality leads sent to your CRM enable your team to engage with motivated customers during their car buying journey and ultimately sell more vehicles. Prequalified leads close at three times the rate of non-qualified ones!

How much is this going to cost?
We are excited to offer this to our Dealer Partners at NO COST.

What will I see in my CRM?
The DC FMCC Prequalify lead will contain:

• Customer Name, Address, and Email
• VIN from the VDP they were on
• Prequalification decision and dollar amount
• Whether they are a prior Ford/Lincoln customer
• Example of prequalification information within the notes/comments section: ‘52000 APPROVED 1FM5K8D8XJGA01868’ indicates the customer is prequalified

How do I add the tool to my site?
Simply contact your Performance Manager at your respective web provider and ask to have Ford Credit's Tier 3 Prequalification tool added to the New VDPs and New SRP of your website.